MOIN!

Strategy. Direction. Momentum.
With more than 15 years of experience as a partner, advisor, and digital strategist, I currently work with business development, digital marketing, and digital experiences.
My work has included strategic advisory within digital marketing, web, branding, and SEO, as well as developing digital solutions—primarily CMS and webshops—with a focus on strong user experience, performance, and conversion.
In addition, I have held a leading role in coordinating and developing teams and partners, acting as a link between business, strategy, and execution.
I have worked data-driven with analysis and research, translating complex user and business needs into concrete, scalable solutions that support client growth and commercial goals.
Professional Experience
15+ years in business development and marketing
Countless completed projects
Coordination and development of teams and partnerships
-
Jan 2015 – present
CO-founder and Partner | W360 Aps
As Partner at W360, I am responsible for overall strategy, business development, and daily operations. I collaborate with clients and internal teams to deliver digital marketing and branding solutions that generate measurable business results.
I provide strategic advisory across digital marketing, web, branding, and SEO, and oversee the development of digital platforms optimized for user experience, performance, and conversion. I lead cross-functional teams and external partners, aligning business goals with strategic direction and operational execution.
Using a data-driven approach, I turn complex user and commercial requirements into scalable, high-impact solutions that support long-term growth.
-
2013 / 2021
Owner | Oemand - Design og udvikling
Founded and led an independent digital consultancy focused on designing, building, and scaling digital solutions across industries. Delivered websites, e-commerce platforms, and performance marketing strategies with a clear focus on conversion, growth, and commercial value.
Combined strategic advisory with data-driven analysis and continuous optimization to improve performance and accelerate client success.
-
2010 / 2013
CO-founder og Partner | GoMedia
Partner responsible for the development and design of digital solutions, as well as strategic advisory within online marketing. Delivered websites, e-commerce platforms, and CMS solutions with a strong focus on performance, visibility, and building effective digital presence for clients.
-
2007 / 2010
Lead Web Designer / Frontend Developer | Internet Danmark
Responsible for design and frontend development of websites and digital solutions. Worked with CMS, webshops, and online marketing and ensured high quality in both visual presentation and user experience.
-
2004 / 2007
Graphic Designer | Eyecatcher Media
Established and scaled the company’s graphic planning department, with direct leadership responsibility for a four-person team. Strengthened quality standards, optimized workflows, and implemented training and automation initiatives to enhance production efficiency and consistency.
About Me
Just a quick look at my free time…
I am 48 years old, married to the lovely Louise, and we have three adult daughters and one grandchild (also a girl). In my free time I am very active and find energy in nature through swimming, cycling, hiking, and kayaking, as well as working in my kitchen garden.
I am curious and creative by nature — somewhat nerdy — with a strong interest in board games, role-playing games such as Dungeons & Dragons, drawing, and illustration. I enjoy immersion, strategy, and creative expression — both professionally and personally.
